Ian McDermott & Patricia Riddell
Wouldn’t you like to know how to use your brain more effectively?
Neuroscience is generating new insights. We, Ian McDermott, Director of Training for ITS & Professor Patricia Riddell, Professor of Applied Neuroscience have come together to share their practical applications. Our experience combines Patricia’s in teaching and researching psychology and neuroscience with Ian’s in delivering real behavioural change for individuals and organisations.
Suddenly, neuroscience seems to have become a hot topic. In newspapers, trade magazines, on television and radio, new insights into the brain and how it drives our behaviour now are appearing regularly. But does understanding how our brain works really help us to perform better? Or is neuroscience just a new way to package up things we already know?
As consultants we advise on how to apply current research so individuals, teams and organizations can be more effective. The question we therefore ask ourselves about any practice is this:
We want to share the fruits of this way of thinking. That’s why we have created this blog.
Ian & Patricia
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