Brain & Behavioural Change Programme

Do you want to leverage the POWER of your brain?

Living, Leading and Learning

Starts 13th March 2027
View dates and programme details for 2027 course >

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Free on-demand video series:

Why take the Brain & Behavioural Change Programme?

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With the Early Bird Price £2250 +VAT
Price until 11th February 2027

Interest free payment plans are available.

Full price £2500 +VAT from 12th February 2027 until the programme starts on the 13th March 2027

What makes this programme unique?

  • It distills complex, cutting edge Neuroscience research into tools that are understandable and immediately useful.
  • It is the first of its kind anywhere. Professor of Applied Neuroscience Patricia Riddell and Ian McDermott have been collaborating to make current state of the art neuroscience available in a practical format.
  • It combines Patricia’s many years experience in teaching and researching psychology and neuroscience with Ian’s in delivering real behavioural change for individuals, teams and organisations.
  • It covers a wide range of applications in just 10 days: motivation, creativity, memory, emotion regulation, stress, resilience and decision making among others.

Your Learning Journey

This programme is broken into 5 key areas which run over 5 months.

View dates and programme details >

Module 1

Managing Emotions and Motivating Yourself and Others

How you can work with your brain to stay calm, focused and motivated

Module 2

Developing Creativity, Insight, and Creative Problem Solving

How you can learn to unlock your brain’s natural capacity for innovation and problem solving

Module 3

Learning and Remembering More Effectively

How you can use your brain to learn faster and retain more at any age

Module 4

Making Decisions and Planning Events

How you can make confident, effective decisions even when the pressure is on

Module 5

Managing Stress, Improving Resilience, and Harnessing Contemplation

How you can learn to react more effectively to stress and cultivate everyday resilience

Meet your Trainers

Professor Patricia Riddell

Co-creator of this programme, Patricia is a Professor of Applied Neuroscience, a chartered psychologist and a chartered scientist. She creates cutting edge training tools that integrate and expand on the most recent findings in neuroscience.

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Ian McDermott

Over the past 7 years, co-creator of this programme, Ian McDermott has worked with Patricia Riddell to bring the fruits of Neuroscience research out of the lab so that everyone can have access to the practical benefits of current cutting edge neuroscience research.

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Who is this programme for?

Anyone who wishes to enhance both personal and professional life by gaining a deeper understanding of the brain and how to work with it.

Individuals

Teams

Organisations

The tools instantly apply to most of the important areas of human activity.
You might choose to take this programme for interest sake, or, if you wish a higher level of credibility, you might choose to work towards a Certificate in Applied Neuroscience and/or a Practitioner in Brain and Behaviour Change.

No prior training is required.

What is Applied Neuroscience
and what can it do for you?

Understanding a little of how the brain works can create significantly more insight into the sometimes mystifying complexities of the behaviour of your team, your colleagues, your boss – even your family.

Right now there is a lot of buzz around neuroscience but too often not much real practical neuroscience. Learn how to apply current research so individuals, teams and organisations can be more effective.

Get a flavour of what’s possible

Practical applications that work for individuals, teams and organisations.

Emotional Calibration

Creating Creativity

Memory and Event Horizons

Importance of Gut Feel

Be in Charge of your Decision Making Battery

Benefits of the Brain & Behavioural Change Programme

Individual

  • Helps you understand what is going on in people’s heads.
  • Gives you tools for making behavioural change easier for yourself and others.
  • Provides the “whys” for many aspects of human behaviour.
  • Gives you practical tools for decreasing stress levels.
  • Scientific tips for maximising your own performance.

Team

  • Improves performance within teams by explaining and validating individual differences and showing how they are vital to success.
  • Shows how to reduce demotivation and increase motivation.
  • Increases awareness of human potential and how to get the most out of our collective brain power.

Organisational

  • Demonstrates how to increase creativity and innovation.
  • Provides models of decision making and how to optimise this.
  • Gives insight into the neuroscience of leadership.
  • Gives you the scientific evidence and vocabulary to neutralise resistance to change.

What graduates of this programme have to say

When and where does the
Brain & Behavioural Change Programme take place?

Our annual Brain & Behavioural Change Programme starts 13th March 2027
.

This programme is entirely online using the Zoom platform. This means you can join us from wherever you are in the world and have no travel (jetlag!) and accommodation to be thinking of and paying out for. What might you do with that time and money you’re saving?

Online learning

Dates & Times 2027

Pre-Programme orientation:  10th March 2027 7pm8.30pm (UK Time)

Module 1: 13th & 14th March 2027
Managing Emotions and Motivating Yourself and Others
How you can work with your brain to stay calm, focused and motivated

Module 2: 10th & 11th April 2027
Developing Creativity, Insight, and Creative Problem Solving
How you can learn to unlock your brain’s natural capacity for innovation and problem solving

Module 3: 15th & 16th May 2027
Learning and Remembering More Effectively
How you can use your brain to learn faster and retain more at any age

Module 4: 5th & 6th June 2027
Making Decisions and Planning Events
How you can make confident, effective decisions even when the pressure is on

Module 5: 26th & 27th June 2027
Managing Stress, Improving Resilience, and Harnessing Contemplation
How you can learn to react more effectively to stress and cultivate everyday resilience

Each day will run from 10am to 5pm UK time

Programme Video Tutorials
The Evolution of the Brain
Learn what you need to know about the brain in four short 30 minute videos, which are :

  • How your brain came to be
  • How the parts of your brain connect up
  • What your neurotransmitters can do for you
  • How your brain changes to work best for you
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With the Early Bird Price £2250 +VAT
Price until 11th February 2027

Interest free payment plans are available.

Full price £2500 +VAT from 12th February 2027 until the programme starts on the 13th March 2027

Completed this programme with ITS before? Click HERE for a very special offer